I didn’t realize it at the time, but working in the creative department of a large printing company — and becoming friends with the press operators — gave me a strong foundation for a career in advertising. Having easy access to knowledgeable in-house press experts, and their openness to experiment and push boundaries, accelerated my growth early on.
By the time I transitioned into the agency world, I already had a solid understanding of print capabilities, limitations, cost-saving strategies, and where it was possible to explore bold, innovative ideas — all while staying production-smart.